We went through many design concepts to try and communicate the macro trend of user experience and increased everyday luxury.
This then formed the following design ideas:
We decided to go with the concept of dripping which represents the product's point of difference with a gooey center.
Once we decided on the melting idea we then looked at different packaging options. We wanted something that was resealable (to add to luxury and add to user experience), with a medium glass finish similar to Farmbake.
Once we had looked at these we tried applying our mock design to the packaging style.
We then wanted to further refine this design and add added trust symbols such as:
- heat and eat branding sticker
- Earnest Adams logo
- arrows pointing to key ingredients
- move the logo down to avoid being ripped with seal
- weight, nutritional info, the brand story on the reverse
This was then refined into the following
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