Idea 1: Macro Trend: Provenance authenticity showing where ingredients are from etc
- Classic flavours with a twist depending on location e.g:
White chocolate + Hawkes Bay raspberry or White chocolate + Gisborne Macadamia
Chocolate chip + Otago apricot/Otago cherry or Chocolate chip + Marlborough sea salt
Golden (syrup?)/Anzac + Northland Manuka honey
https://stoppress.co.nz/features/tvnz-nz-marketing-awards-2017-why-whittakers-satretgy-best-bar-none
Moodboards
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