#1 Macro trend: Nostalgia to NZ, Kiwi Pride, old classic with a modern twist, collab with iconic kiwi brands, olfashioned home baking
#2 Sub macro trend: Provenance of ingredients
- Chocolate chip with sante bars
- Peanut and macadamia brownie
- Yoyos with passionfruit
- Weetbix afghans

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