Macro trend: Everyday luxury, decadence, little bit of a treat
E.g people have more disposable income, luxury spending increasing
2nd macro trend: user experience: Heating up biscuit, treating yourself, trend of deconstructed food. Selling an experience, similar to food boxes (adding final touches)
3rd macro trend provenance of ingredients i.e Malborough sea salt
- Peanut brownie with peanut butter centre
- Chocolate chip with a chocolate centre
- Shortbread/vanilla with strawberry/raspberry centre
- Chocolate with toffee or caramel centre
- Anzac with a honey centre?
People are… bored, therefore Earnest Adams should provide an exciting experience
People are… wanting everyday luxury, therefore Earnest Adams should offer a decedent, everyday treat
Ideas for brand names
- Wonders (I wonder what will be inside)
- Melting moments (already taken and not really melting)
- Surprises
- Delights
- Creations
- Lavas
- Morsels
Slogans
- ‘Take a moment’
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