Once we had decided on a product concept, we needed to work out where this will sit within the NZ biscuit market through the brand positioning matric below.
Wonders will sit on the same level of premium as Farm Bake, however, it will provide a higher level of decadence utilising the macro trend of 'everyday luxury'
Wonders will sit on the same level of premium as Farm Bake, however, it will provide a higher level of decadence utilising the macro trend of 'everyday luxury'
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